Why We Offer ElderCare

My firm, Jones, Nale & Mattingly, which is over 75 years old, has a strong client base serviced by 20 full-time professionals. We knew there was an estimated $7 billion national market for ElderCare Services. We looked closely at our particular marketplace, clients, social service agencies, and health care providers to determine whether there was a market for this service in our community.

My personal experience had an influential role in the firm's ultimate decision to offer ElderCare. My wife's parents had become seriously ill and were dependent on us as their sole caregivers. I had heard from other family members and friends how difficult it was to find the right help for their aging parents. I was, therefore, in a position to understand, and to explain to my partners, just what characteristics an ElderCare provider should have. We measured the risks inherent in providing ElderCare Services and chose to move forward and make ElderCare one of our new, nontraditional client services.

Reaping the Benefits

We found that promoting our ElderCare service gave our firm an opportunity to market our other client services. We have received a significant amount of positive feedback on our initiative in starting this nontraditional service. One very nice perk is that our ElderCare practice has contributed to our firm's bottom line throughout the fiscal year: This service is not seasonal. The community response to our team and its services has far exceeded our expectations. We were attracted to Eldercare because it truly required leadership and vision for the future to make it successful. We expect the firm will be able to effectively compete with social service agencies and others. We feel we have positioned our firm for the next century.